SELLERS

Marketing Your Home

     To gain an edge in today's highly competitive marketplace when selling your home or property you need a Real Estate Company and a REALTOR® that will combine experience and knowledge with hard work and technology. To us marketing your home or property for sale is not just about putting a sign in the front yard. We tie together many diverse types of media in order to build a cohesive, effective strategy when marketing your home for sale.

• Build your home its own individual website.
• Host open houses.
• Develop a professional email marketing program specific to your listing.
• Create virtual tour for your home.
• Run a complete CMA (comparative market analysis) for your home to give you the best idea of what price you should list your home for and what to sell your home for with regard to current market conditions.
• Place your home in the local MLS (multiple listing service) so that it is accessible for all other REALTORS® to view.
• Design and run TV ad spots for your listing.
• Utilize various print media and direct mail to market your home.
• Take quality pictures and feature superior images when advertising your home.

     The key to success with selling your home or property ultimately lies in your agent's ability to use these and other forms of marketing strategies together correctly. Click on any of the links to the right to learn more about a few of our marketing techniques and how we can use them together to help you sell your home or property.

Why Use a REALTOR®?

     Home Sellers that are serious about getting the most for their home realize they need the expertise of a REALTOR® in pricing their home, attracting buyers, arranging open houses, marketing the property and coordinating with inspectors, appraisers, mortgage brokers, escrow officers and other professionals. The process of selling your home can be complicated, but your REALTOR® is there to make your life easier. They know the market, understand local conditions and are trained on the legal and disclosure requirements that come with selling a house.

     Not all real estate agents are REALTORS® - so be sure to ask your agent. REALTORS® are members of the National Association of REALTORS® and subscribe to a strict Code of Ethics. They have mandatory training and are considered the best of the real estate profession.

REALTORS® are Experts

     Real estate transactions involve one of the biggest financial decisions you will likely make in your lifetime. According to NAR's 2005 Profile of Home Buyers and Sellers, nine out of 10 home buyers use a real estate agent - and the home price for sellers who use a REALTOR® is 16% higher than for those who don't.

The REALTOR® Commitment

     The personal and professional commitment of the REALTOR® is to ensure that a seller and buyer are brought together in an agreement that provides each with a "win" that is fair and equitable. We are a full service brokerage and we receive no compensation unless and until the sale closes. We are not in the business of providing "limited services" in exhange for up-front fees. We believe that "you get what you pay for", we provide excellent service, work hard, and strive to bring together successful transactions.

The Role of Your REALTOR®

     Many questions sometimes arise about the REALTORS® sales commission. Many homeowners and homebuyers are not aware of the true value a REALTOR® provides during the course of a real estate transaction. We have studied, tested, and continue to add to this list of over 200 typical actions, research steps, procedures and review stages in each successful residential real estate transaction we manage. This list is not the limit of our services, merely a basic foundation. Some procedures may take minutes, hours, or even days to complete, while some may not be needed.

     More important this list is used to reflect the level of skill, knowledge and attention to detail required in today's real estate transactions, underscoring the importance of having help and guidance from someone who fully understands the process - a REALTOR®.